The Millenial Mom

The average millenial mom is 31 yrs old and has one child. Born between early 1980s and mid-1990s, this is the first generation to But now more than ever, they are feeling unsupported by society and their fellow moms.


Millennial Moms make up 52% of the Millennial generation.
This is a unique opportunity for brands to step in and address their concerns.  Look at their needs and aspire to deliver on their expectations. Because who doesn't want to feel appreciated?!

🏆Their Goals and Aspirations:

Millennial Moms’ goals and aspirations change when motherhood hits. Prior to motherhood, their most important goals are:

  • Time with friends
  • Career
  • Fashion
  • Hobbies
  • Romance
  • Fitness

After motherhood, their most important goals are:

  • Their child’s well-being
  • Raising healthy children
  • Successful marriage or relationship
  • Spending time with family
  • Financial security

As Millennials enter parenthood, many things change such as their goals and aspirations, and purchase criteria, and media consumption – but one key thing stays the same:


“Becoming a Mom does not make a Millennial less of a Millennial. She’s still a digitally savvy consumer.”

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