The average millenial mom is 31 yrs old and has one child. Born between early 1980s and mid-1990s, this is the first generation to But now more than ever, they are feeling unsupported by society and their fellow moms.
Millennial Moms make up 52% of the Millennial generation.
This is a unique opportunity for brands to step in and address their concerns. Look at their needs and aspire to deliver on their expectations. Because who doesn't want to feel appreciated?!
🏆Their Goals and Aspirations:
Millennial Moms’ goals and aspirations change when motherhood hits. Prior to motherhood, their most important goals are:
- Time with friends
- Career
- Fashion
- Hobbies
- Romance
- Fitness
After motherhood, their most important goals are:
- Their child’s well-being
- Raising healthy children
- Successful marriage or relationship
- Spending time with family
- Financial security
As Millennials enter parenthood, many things change such as their goals and aspirations, and purchase criteria, and media consumption – but one key thing stays the same:
“Becoming a Mom does not make a Millennial less of a Millennial. She’s still a digitally savvy consumer.”
