The average millenial mom is 31 yrs old and has one child. Born between early 1980s and mid-1990s, this is the first generation to But now more than ever, they are feeling unsupported by society and their fellow moms.

Millennial Moms make up 52% of the Millennial generation. 
This is a unique opportunity for brands to step in and address their concerns.  Look at their needs and aspire to deliver on their expectations. Because who doesn't want to feel appreciated?!

🏆Their Goals and Aspirations:

Millennial Moms’ goals and aspirations change when motherhood hits. Prior to motherhood, their most important goals are:

• Time with friends
• Career
• Fashion
• Hobbies
• Romance
• Fitness

After motherhood, their most important goals are:

• Their child’s well-being
• Raising healthy children
• Successful marriage or relationship
• Spending time with family
• Financial security

As Millennials enter parenthood, many things change such as their goals and aspirations, and purchase criteria, and media consumption – but one key thing stays the same:

“Becoming a Mom does not make a Millennial less of a Millennial. She’s still a digitally savvy consumer.”