The Millenial Mom

Millennial Moms make up 52% of the Millenial generation. 

 

The average millenial mom is 31 yrs old and has one child.Born between early 1980s and mid-1990s, this is the first generation to But now more than ever, they are feeling unsupported by society and their fellow moms. This is a unique opportunity for brands to step in and address their concerns.  Look at their needs and aspire to deliver on their expectations. Because who doesn't want to feel appreciated?!

🏆Their Goals and Aspirations:

Millennial Moms’ goals and aspirations change when motherhood hits. Prior to motherhood, their most important goals are:

  •                 Time with friends
  •                 Career
  •                 Fashion
  •                 Hobbies
  •                 Romance
  •                 Fitness

After motherhood, their most important goals are:

  •                 Their child’s well-being
  •                 Raising healthy children
  •                 Successful marriage or relationship
  •                 Spending time with family
  •                 Financial security

As Millennials enter parenthood, many things change such as their goals and aspirations, and purchase criteria, and media consumption – but one key thing stays the same:

 

“Becoming a Mom does not make a Millennial less of a Millennial. She’s still a digitally savvy consumer.”

Want to learn more?

 

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