PTPA Media

January 06, 2020

How Online Influencers Can Shape Shopping Behaviour

The marketing landscape has changed drastically in the past few years. While traditional approaches like TV spots...

December 16, 2019

Baby Boomers, Gen-X, Millennials & Gen- Z defined

It's frankly overwhelming. How do you keep up? I mean it's not like time is standing still so how do you figure out...

May 14, 2019

Building Trust from the Inside Out

It’s what’s on the inside that counts, right?

Except we often don't consider that this concept relates to much more...

November 06, 2018

Multigenerational Households Are Influencing North American Retail Trends