PTPA Media

March 08, 2020

How Does Branding Affect Consumer Purchasing Decisions

The impact branding has on purchasing decisions is incalculable.Your brand is the public face of your product, your...

January 06, 2020

How Online Influencers Can Shape Shopping Behaviour

The marketing landscape has changed drastically in the past few years. While traditional approaches like TV spots...

July 18, 2019

6 Steps to Building Consumer Trust Online

All good relationships are built on trust. The relationships between brands and customers is no exception. Building...

May 14, 2019

Building Trust from the Inside Out

It’s what’s on the inside that counts, right? Maybe.  But we are used to that expression as it pertains to people. ...

May 14, 2019

BRAND TRUST: A JOURNEY NOT JUST A DESTINATION

It’s not the destination but the journey, they say.

November 06, 2018

Multigenerational Households Are Influencing North American Retail Trends