PTPA Media

November 17, 2020

Trust: You Can't Sell Without It

So, you've developed a strong brand and offer a great product. But do you have your consumer's trust?

When it comes...

November 10, 2020

How COVID-19 Has Shifted Online Behavior

The pandemic has changed how we live in many ways. With lockdowns, restrictions, and a reduction in activities done...

November 03, 2020

How to Break Through During the Busy Holiday Season

It may be the most wonderful time of year, but the holiday shopping season can be a challenge for brands as the...

October 27, 2020

5 Ways to Keep Your Customers Coming Back

A strong product and well-developed brand are essential in the success of a small business, but exceptional customer...

October 20, 2020

Reaching Millennials in a Competitive Market

With millennial consumers gaining purchasing power, the consumer-packaged-goods (CPG) market has become more...

March 08, 2020

How Does Branding Affect Consumer Purchasing Decisions

The impact branding has on purchasing decisions is incalculable.Your brand is the public face of your product, your...

January 06, 2020

How Online Influencers Can Shape Shopping Behaviour

The marketing landscape has changed drastically in the past few years. While traditional approaches like TV spots...

July 18, 2019

6 Steps to Building Consumer Trust Online

All good relationships are built on trust. The relationships between brands and customers is no exception. Building...

May 14, 2019

Building Trust from the Inside Out

It’s what’s on the inside that counts, right? Maybe.  But we are used to that expression as it pertains to people. ...

May 14, 2019


It’s not the destination but the journey, they say.