PTPA Media

February 05, 2021

What is Social Proof and How Can You Put It Into Practice?

When it comes to business and marketing, many consumers aren’t aware of the psychology that ties these two...

December 22, 2020

How COVID-19 is Shifting Consumer Behavior Forever

It would be an understatement to say the pandemic has significantly impacted how we live. Our homes have become...

December 08, 2020

How to Keep Consumer Trust During COVID-19

The COVID-19 pandemic has disrupted consumer behavior and shifted how brands need to keep customers on board. With...

November 17, 2020

Trust: You Can't Sell Without It

So, you've developed a strong brand and offer a great product. But do you have your consumer's trust?

When it comes...

November 10, 2020

How COVID-19 Has Shifted Online Behavior

The pandemic has changed how we live in many ways. With lockdowns, restrictions, and a reduction in activities done...

November 03, 2020

How to Break Through During the Busy Holiday Season

It may be the most wonderful time of year, but the holiday shopping season can be a challenge for brands as the...

October 27, 2020

5 Ways to Keep Your Customers Coming Back

A strong product and well-developed brand are essential in the success of a small business, but exceptional customer...

October 20, 2020

Reaching Millennials in a Competitive Market

With millennial consumers gaining purchasing power, the consumer-packaged-goods (CPG) market has become more...

March 08, 2020

How Does Branding Affect Consumer Purchasing Decisions

The impact branding has on purchasing decisions is incalculable.Your brand is the public face of your product, your...

January 06, 2020

How Online Influencers Can Shape Shopping Behaviour

The marketing landscape has changed drastically in the past few years. While traditional approaches like TV spots...