PTPA Media

While it’s not a recent innovation by any means, there’s no denying that the concept of the customer loyalty program...

With businesses from all over the globe pushing products left and right, the notion that your business can compete...

Despite the ever growing retail powerhouse of eCommerce, TV marketing and sales still command and audience of...

Developing a new product is a process fraught with difficulties. Development, innovations, product testing -- all of...

Here’s a riddle for you.

Purpose continues to be a differentiator and bottom-line driver

Winning an industry product award can be a real feather in your cap that boosts your brand’s awareness and image....

The marketing landscape has changed drastically in the past few years. While traditional approaches like TV spots...

It's frankly overwhelming. How do you keep up? I mean it's not like time is standing still so how do you figure out...