Harlem Globetrotters Turn To Toronto "Mompreneur" for Success

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PTPA Awards Harlem Globetrotters Seal of Approval And Hosts Trending Twitter PartyWhen the Harlem Globetrotters came to Sharon Vinderine, founder and CEO of Parent Tested Parent Approved (PTPA), they were prepping for a tour. The Globetrotters wanted to gain PTPA’s seal of approval for their travelling shows, increasing demand and visibility and, most importantly, communicate that they are a family-friendly brand.

In 2014, after the Harlem Globetrotters had received the seal of approval, PTPA helped host a Twitter party at Twitter Canada. The event generated the hashtag #ptpaGlobies, which ended up trending in both Canada (No. 1) and the U.S (No. 8).Read Full Article

About PTPA Media Inc.
"At PTPA Media, we are proud to play a role in certifying innovative products that families can trust," says Sharon Vinderine, Founder & CEO of PTPA Media. "It's a win-win. By improving communication between manufacturers and consumers, we are helping companies serve their market better, and helping families identify products that have been tested and recommended by their peers." For more information visit http://www.ptpamedia.com.

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