Sharon Vinderine

PTPA Media

March 20, 2020

How To Differentiate Your Product With Product Testing

Launching a new product or service can be a risky proposition. There are so many different ways the launch can go...

March 04, 2020

Micro Influencers & How They Can Help Your Business

As you already know, social media marketing is one of the most effective ways to promote your business. However,...

February 14, 2020

Trust through Co-Creation

Here’s a riddle for you.

February 12, 2020

Purpose as your Differentiator

Purpose continues to be a differentiator and bottom-line driver

January 22, 2020

How To Build An Influencer Marketing Strategy

If you are in the marketing business, then you know how important it is to get your brand name out there in an...
January 06, 2020

How Online Influencers Can Shape Shopping Behaviour

The marketing landscape has changed drastically in the past few years. While traditional approaches like TV spots...

December 16, 2019

Baby Boomers, Gen-X, Millennials & Gen- Z defined

It's frankly overwhelming. How do you keep up? I mean it's not like time is standing still so how do you figure out...

November 25, 2019

Why Using A Company To Manage Your Influencer Marketing Campaign Makes Sense

Buying ad space on Google, Facebook and other search engines and social media apps has already begun to decline....

October 31, 2019

10 Benefits Of Influencer Marketing

Influencers have become very prominent figured on social media. They promote products, highlight their experiences,...

October 24, 2019

What It Takes To Get Your Product on TV

Promoting Your Product on TV
In recent years, digital advertising has changed significantly. Social media,...