PTPA Media

PTPA Media

March 16, 2021

Why Venture Capital Brands Need to Create Their Own Reputation

There’s no denying that every brand has its own reputation in its industry good or bad. From powerful figures,...

February 23, 2021

Are You a Startup or a Challenger Brand?

If you’re an entrepreneur looking to start your own business, you probably already have an idea of what you’re up...

February 05, 2021

What is Social Proof and How Can You Put It Into Practice?

When it comes to business and marketing, many consumers aren’t aware of the psychology that ties these two...

January 19, 2021

Challenges of Parenting and Working from Home

For many working parents, the transition to working from home due to the pandemic may have been an exciting...

December 22, 2020

How COVID-19 is Shifting Consumer Behavior Forever

It would be an understatement to say the pandemic has significantly impacted how we live. Our homes have become...

December 15, 2020

6 Marketing Mistakes You May Be Making

These days, it’s not enough to launch an innovative product and hope traditional marketing or word-of-mouth will...

December 08, 2020

How to Keep Consumer Trust During COVID-19

The COVID-19 pandemic has disrupted consumer behavior and shifted how brands need to keep customers on board. With...

December 01, 2020

How to Adapt Your Customer Experience During COVID-19

Let's face it: everyone wants to feel cared for as we adjust to a new way of living in this stressful time of...

November 24, 2020

Navigating the Work-Life Balance While Parenting From Home

Parenting has always been a hard job, but the shift to working from home during the pandemic comes with its own...

November 17, 2020

Trust: You Can't Sell Without It

So, you've developed a strong brand and offer a great product. But do you have your consumer's trust?

When it comes...