Consumers today don't have time to waste. They are looking for trustworthy companies and products, and they do not want false promises and a lot of hype. In order to gain their trust, you need to deliver on expectations. There are 7 steps you can use to improve your brand’s trust.
Customer Service Consistency
Consistency in your customer service is important. If there is a problem, taking care of it the right way will add trust in your company. Customers are more willing to give you a second chance if you go above and beyond to correct their problem.
If your customer service is unpredictable, customers will not want to gamble with whether the company will make things right. One bad experience can really turn that customer away for good.
Showing Your True Brand
You need to show people exactly what your product does. Provide your customers with clear and concise expectations of your product. The bottom line is being honest. Honesty creates brand loyalty with customers.
Building a Relationship with Customers
Your customer relationship begins with the first visit. You need to make sure that each customer feels like he or she is your only customer. They are your top priority. Creating this relationship requires that you understand your customer’s preferences and needs. Once you understand what your customer is looking for, you can align that product or service to fill those needs.
Give customers the opportunity to see what others think of your product. Providing information from third-party researchers allows the customer to see other’s product reviews and make their own decision about your product. This transparency will increase the trust in your brand. You are not pushing your product on them. You are providing them with the necessary information that they need to make an informed decision.
Social Acceptance Helps Brand Trust
When customers have a good experience with a brand, they want to tell other people they know. People will not only post their experiences on social media, but they will also tell everyone they know. Social media reaches more customers, but do not underestimate the word of mouth. Both good and bad experiences can spread like wildfire.
Remember Your Employees
A company that keeps its employees happy will have better customer care. Creating incentives and rewards for employees will show them they are important too. When employees feel appreciated, they work harder. This translates into better customer service and trust in your brand.
Set Measurable Goals
Your company needs to make sure that what it is doing is increasing the trust in your brand. One way to do this is to create a way to measure the goals through the use of keywords and hashtags. A listening service can help track sentiment on your brand.
Interested in hearing more about how PTPA can help you build and grow your trust with consumers?