PTPA Media

October 20, 2020

Reaching Millennials in a Competitive Market

With millennial consumers gaining purchasing power, the consumer-packaged-goods (CPG) market has become more...
October 13, 2020

5 Things to Keep Top of Mind When Marketing to Moms

Fifty-six percent of moms in the United States feel marketers can’t connect in an authentic, engaging, and valuable...
October 06, 2020

Thoughtful Changes Companies Are Making in Light of COVID-19

Let’s face it: with the rapidly changing economic landscape, businesses are trying to stay afloat. Everyone is...
April 20, 2020

Differentiation During Crisis and Beyond

These are trying times. Social distancing is impacting every facet of life across the world. It is the antithesis of...
March 20, 2020

How To Differentiate Your Product With Product Testing

Launching a new product or service can be a risky proposition. There are so many different ways the launch can go...
March 18, 2020

How Awards And Certifications Differentiate Your Products

If you're trying to market a brand or product in today's marketplace, you're going to encounter difficulties. There are...
March 15, 2020

10 Ways To Amplify Your Recent Award Winning Product

Recognition by your industry feels good. You have proof-positive of what you know: your company builds the best...
March 10, 2020

Five TV Advertising Pros And Cons

In the age of Amazon, Google and YouTube, television advertising seems like a step backward as opposed making progress...
March 10, 2020

How Certifications And Awards Can Build Consumer Trust

Every brand is trying to figure out how to get consumers to notice and trust their products. We see marketing...