PTPA Media

With millennial consumers gaining purchasing power, the consumer-packaged-goods (CPG) market has become more...

Fifty-six percent of moms in the United States feel marketers can’t connect in an authentic, engaging, and valuable...

Let’s face it: with the rapidly changing economic landscape, businesses are trying to stay afloat. Everyone is...

These are trying times. Social distancing is impacting every facet of life across the world. It is the antithesis of...

Launching a new product or service can be a risky proposition. There are so many different ways the launch can go...

If you're trying to market a brand or product in today's marketplace, you're going to encounter difficulties. There are...

Recognition by your industry feels good. You have proof-positive of what you know: your company builds the best...

In the age of Amazon, Google and YouTube, television advertising seems like a step backward as opposed making progress...

Every brand is trying to figure out how to get consumers to notice and trust their products. We see marketing...